Category
Attraction
Location
Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Seoul's popup store capital. Seongsu hosts 28% of all popups in the city — around 90 per month from Nike, Dior, Gentle Monster, and indie brands. Converted warehouses along Yeonmujang-gil become rotating brand experiences. LCDC Seoul anchors the strip.
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