Seoul's popup store capital. Seongsu hosts 28% of all popups in the city — around 90 per month from Nike, Dior, Gentle Monster, and indie brands. Converted warehouses along Yeonmujang-gil become rotating brand experiences. LCDC Seoul anchors the strip.
11:00-21:00
₩10,000–30,000/person
Best Time to Visit
Afternoon
Tips
- Start from Seongsu Station Exit 3/4 and walk toward Seoul Forest along Yeonmujang-gil.
- Popups rotate every 2-4 weeks — check Instagram for current lineup.
- LCDC Seoul (10 Yeonmujang 17-gil) is the permanent anchor with rotating exhibitions.
