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Category
Street
Location
Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Seoul's popup store capital. Seongsu hosts 28% of all popups in the city — around 90 per month from Nike, Dior, Gentle Monster, and indie brands. Converted warehouses along Yeonmujang-gil become rotating brand experiences. LCDC Seoul anchors the strip.
11:00-21:00
₩15,000–40,000/person
Best Time to Visit
AfternoonMarAprMaySepOctNov
Tips
- Start from Seongsu Station Exit 3/4 and walk toward Seoul Forest along Yeonmujang-gil.
- Popups rotate every 2-4 weeks — check Instagram for current lineup.
- LCDC Seoul (10 Yeonmujang 17-gil) is the permanent anchor with rotating exhibitions.
Things to do in Seoul
Explore tours and activities nearby
Meet a local expert in this area
Seochon, Changdeokgung, DMZ, Seongbuk-dong — English cultural walking tours
I capture the moment where street drawing meets photography. As a Sony Ambassador, I create emotional snap photography and photo-paintings across Bukchon, Yeonhui-dong, and Euljiro in Seoul
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