Noryangjin Fisheries Wholesale Market

Noryangjin Fish Market, established in 1927, is Seoul's largest wholesale seafood market. It operates 24 hours — auctions run from midnight to dawn, while daytime hours are for retail purchases and dining. A modern new building opened in 2016, though the old building still operates alongside it. The system is simple: pick your live seafood (flatfish, rockfish, abalone, king crab, etc.) from vendors on the first floor, then bring it to a second-floor restaurant where they'll prepare it as sashimi, spicy stew, or grilled — for a preparation fee of 5,000-10,000 KRW per person. Haggling is expected; typically you can negotiate 20-30% off the first quoted price. On a budget? The food court on basement level 1 of the new building offers fixed-price sashimi sets — fresh seafood without the haggling stress. The market is a 3-minute walk from Noryangjin Station (Lines 1 & 9).